ENGINEERING AUTHENTICITY
How To Produce Growth-Creating Videos for Technology-Driven Brands
A micro book by Louis Anastas
This one-of-a-kind book will transform your brand's video content. These 50+ pages—and the 20+ years of experience packed inside—will guide your way.
The good news is that the road ahead is simple with the right expertise. Engage with your own people to tell your story but there is preparation to do it right. Authenticity can be engineered, if you understand the process. Create impact and growth with this potent book in your hands. Works for rocket science but it is not rocket science.
You can purchase it now (as a PDF) via the form below.
Why I Wrote This Book
Over the last 15+ years, I’ve helped technology-driven brands—from aerospace to engineering and healthcare pioneers, among others—transform complex ideas into captivating videos that build real trust and fuel growth. It all starts with tapping into the passion of your people on camera. I wanted to reveal my process in a concise micro book that will help you get your authentic story into the world powerfully.
Authenticity is not a buzzword here—it’s your edge—and it can be engineered to get you where you need to go. This book shows you how to capture genuine passion from the very people who power your innovations: engineers, scientists, product creators, and even customers. Follow my proven framework and start creating videos that enhance conversions, boost revenue, and earn long-term brand trust. Human engagement is the key.
Who I Wrote it For
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Science & Engineering Brands needing a clear, simple, and compelling way to showcase complex innovations and technology.
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Marketers & Brand Leaders who crave a reliable and crisp process to highlight their brand’s unique purpose.
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Visionary companies—including startups—that want to build trust, spark excitement, and connect through powerful human stories from the start.
If you’re ready to move past stale or even high-budget videos that take months to produce, to videos with heart that truly inspire—and grow—your audience, then this book is the perfect launching point. Or maybe you haven't even used video to date. That's okay. But it's time to engage on that front or risk irrelevancy. You can get this book for only $6. See below.
What's Inside? A Few highlights below...
An authentic process (with no gimmicks) that captures passion and will connect powerfully with your core audiences.
Learn how to conduct interviews to spark concise, passionate responses from your team.
Insights that go far beyond traditional filmmaking processes.
Pre-Production: Map out the precise questions, locations, and cast members to ensure your success before shooting a second of footage.
Production: Learn to capture real enthusiasm—and passion—that highlight the “why” behind your brand's breakthroughs and the people who drive it. And, where to place the camera.
Post-Production: Edit for clarity and emotion to maximize impact—without sacrificing authenticity. Genuine passion will leave a lasting impact every time.
Understand the basic structure of a Statement of Work (SOW) to keep video projects on track for everyone involved. Get tips on clearly defining deliverables and processes for all.
Position your brand as the clear and trusted leader in your space by spotlighting the awe of the real people behind the innovations.
Create content that deeply resonates to generates measurable returns on your marketing on many levels. The book engages on strategic marketing fronts.
All of this, and much more, is inside my short, easy-to-read book priced at just $6. There's nothing else like it.
How this Book Will Transform Your Brand & Revenues
Authentic content is the single most powerful way to share your brand’s promise with the world. With the lessons gleaned from this micro book, you’ll have a step-by-step blueprint to tell your story in a way that feels real, compelling, and impossible to ignore.
Grab your copy now and do content the right way—with clarity, depth, and passion. And all with one thing in mind—growth.
Purchase below for only $6.
What Happens Next?
You’ll receive my micro book (PDF) via email along with an invite to join my online community. Start reading and applying these strategies to your brand, product, or social videos at once! If you need extra guidance, please reach out to me. See more way to engage below.
Three More Ways to Engage
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Join My Community
Dive deep into authentic storytelling and video marketing through monthly posts, Q&A sessions, and mini courses that offer insights. Once you grab the book, you’ll receive an invitation to join our community—an opportunity to learn from me, your peers, and feel supported no matter what video content you need to take on.
2
Interview-Driven Training
Together, we’ll make your professional life richer by teaching you how to engineer authentic interview-driven video content that will supercharge every single facet of your brand's marketing!
You’ll also create your first video during this 6-week training. Invest in yourself this time, and change the trajectory of your brand and your career.
3
Executive Producer for Hire
Want a hands-on guide for your next product launch or brand campaign? If it’s the right fit, I’ll collaborate with you and your team as an Executive Producer, helping you tackle every step from pre-production casting to the shoot to the final cut. This ensures each video reflects your brand’s authentic vision and fuels meaningful growth.